built a multi-year global partnership with Bang & Olufsen, the premiere high-end Danish speaker company. The alignment included both Ace Hotel and Sister City hotel as a connective thread, introducing audiences to the new hotel brand (Sister City) through the ongoing partnership. Other partnership elements included the live series Sound Matters & Ample Frequencies, patronage of the Ace Theatre, and in-room speaker amenities for hotel guests.
Hypebeast ‘Bang & Olufsen Brought Out the Newest Voices and Ideas for "Sound Matters" Event’