In order to build Selina’s reputation as a global home for creatives, Selina partnered with Long Road Projects to build a global artist residency, reimagining the way hotels use empty rooms and supporting the creative class. The partnership introduced Selina to and established credibility with a new international audience, increasing trackable bookings five percent within the first month.
Whitewall ‘Long Road Projects Launches Global Residency with Selina’