Oversaw creation and implementation of global hotel opening initiatives including: concept creation, narrative programming, audience acquisition, events led revenue tracking and analytics, content marketing, go-to-market launch, strategic partnerships, business development and differentiation positioning strategy. Opening cities and countries included New York, Los Angeles, New Orleans, Chicago, London, Portugal, Brazil, Colombia, Peru, Argentina, Mexico, etc.
Chicago Tribune ‘Ace Hotel Chicago now taking reservations — and will be giving to local nonprofits’