Curated, secured sponsorship and produced Ace Hotel Palm Springs’ annual Coachella programming for six festival seasons. The series positioned Ace Hotel as a cultural hotspot during the annual Coachella musical festival and continuously positioned property as RevPar leader against comp set year over year. Partner highlights included Third Man Records, Warp Records, David Lynch Foundation, The Do-Over, Arcade Fire, LCD Soundsytem, Porlandia, Serato, McIntosh Amps and more.